Mobile App Development

Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants, or mobile phones. These software applications are designed to run on mobile devices, such as a smartphone or tablet computers.

Google’s Android and Apple’s iOS are operating systems used primarily in mobile technology, such as smartphones and tablets. Android, which is Linux-based and partly open source, is more PC-like than iOS, in that its interface and basic features are generally more customizable from top to bottom.

For Android OS, this android coding language is Java, while iOS native language is Objective-C or Swift Mobile web apps.

Generally, the average time to develop an app varies from 3 months to launch an MVP and up to 9 months to scale it to a big product. But with our mobile app development services, you can have your app finalized within 2 months.


Testing your app is an integral part of the app development process. By running tests against your app consistently, you can verify your app’s correctness, functional behavior, and usability before you release it publicly. Testing also offers the following advantages: Rapid feedback on failures.

Xamarin is the preferred mobile app development tool for native applications. It reuses business logic layers and data access across platforms. It is widely used to build apps for iOS, Windows, and Android app development.

The cost of app development varies on your needs and demand. It can be as low as $3,000 and as high as $25,000.

Web development is the building and maintenance of websites; it’s the work that happens behind the scenes to make a website look great, work fast and perform well with a seamless user experience.

Web design refers to the design of websites that are displayed on the internet.

Difference between website development and website design

Website development includes building a website’s core structure using programming languages, while web designing is related to the user interface and user experience design.

A well-designed website is essential for reaching a larger audience and generating more leads or customers. Using a website, you can collect and read testimonials about your products and services much more quickly and easily. Web development and design help to promote a company’s brand name.

Responsive design allows your website content to flow freely across all screen resolutions and sizes and renders it to look great on all devices. It also makes it unnecessary to maintain different versions of your website for mobile and desktop and saves you time, resources and effort.

What are the common design issues faced during web development?

Here are some of the most common problems in website design:

  • There’s no clear path. …
  • Outdated design. …
  • Overused stock images and icons. …
  • Too many textures and colors. …
  • Design for the wrong reasons. …
  • Cute that doesn’t cut it. …
  • Your site isn’t optimized for mobile. …
  • You play hard to get.

UX (user experience) and UI (user interface) are two interdependent terms. While UI generally deals with the interaction between users and computer systems, software, and applications, UX deals more generally with a user’s overall experience with a brand, product, or service.

Because they Assist you to understand your audience. UI/UX also lets you segment your audience which is very important for understanding the wants of your audience. Most importantly, a proper understanding of the users makes it simple to convert them into loyal customers. As a result, your actual sales will increase.

The UX team would determine the best way to lay out the buttons while the UI teams adapt their designs to fit the new layout. Constant communication and collaboration between UI and UX designers help to assure that the final user interface looks as good as it can, while also operating efficiently and intuitively.

Web design is the process of creating websites for the internet, whereas, UX design is a broader term and is the process used to create products that provide meaningful and relevant experiences to users.

Because your identity, the extension of it, and your logo are extremely important. The logo is the primary element that visually characterizes your activity in the public. People have to believe in your business based on what they see, and your logo is the image that best represents you.

A good logo is distinctive, appropriate, practical, graphic, and simple in form, and it conveys the owner’s intended message. 

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

5 Types of Website Landing Pages

  • Squeeze Page.
  • Long-Form Landing Page. …
  • Click-Through Landing Page. …
  • Product Details Page. …
  • Video Landing Page.

A product page will give you the information you need about what the company has to offer, while the landing page will take an offer from the company and present it in an appealing way with very focused messaging.

When it comes to determining what makes a good landing page, using fewer words is better. People’s attention spans are short. Keep your copy conversational and make sure it matches your brand voice. Add compelling headers and include a clear call to action that inspires people to engage with your content.

Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Using digital marketing techniques, you can reach a global audience in a way that’s cost-effective, scalable, and measurable. Some of the key benefits of digital marketing include the ability to interact with your prospects and learn exactly what they are looking for, for example, getting to know your customers better!

Using digital marketing helps you take the guessing out of who your customers are so you can personalize communications and refine targeting. By doing this, you will build a relationship with your customers. You become much more than a business, you become a trusted partner.

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. Smart small businesses do not make assumptions!

SEO is how you get listed in the modern phonebook: Page 1 of Google and Bing. Instead of being based on alphabetical order, it’s based on whose website and web presence do the most things that search engines, like Google, care about.

When the keyword research shows hundreds of people are searching locally every month for what you sell and you’re not appearing at the top of page 1.

If learning about SEO makes your head spin, outsource it. You pay an accountant to handle your books, so pay an online marketer to handle that side of your business.

Local SEO is the strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. For example, if a user searches for “digital marketing near me”, he will be displayed all the digital marketing agencies who have used local SEO services in his area.

In local search engine optimization (SEO), citations are mentions of your business’s name, address, and phone number (commonly referred to as NAP) on a website that isn’t your own.

Think of SEO as encompassing many areas of improvement that all relate to improving search visibility and organic search traffic to your website. Local SEO is one part of SEO, and efforts to improve local visibility can improve overall search visibility all over the world.

PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.

PPC is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically.

The importance of PPC rests on a business’s ability to accurately read their datitske adjustments to ad campaigns, wait for new data to come in, and then measure the effectiveness of their choice This field of advertising is very data-rich and gives marketers a very granular level of data, and ad control.

SEO is a method for increasing a site’s organic traffic through enhanced visibility and site authority. Alternatively, pay-per-click (PPC) advertising seeks to generate traffic through carefully created and targeted adverts in search engines, social and other popular online destinations


Q1: What is geofencing?

A1: Geofencing involves creating a virtual perimeter around a real-world location to help you target people interested in your business. It enables you to deliver tailored ads and app notifications to users interested in your business and what you offer.

Q2: Who uses geofencing?

hundreds of companies use geofencing. Brick-and-mortar, as well as online businesses, can use geofencing.

Programmatic advertising refers to the process of using algorithmic software or a data-driven platform to buy digital ad space.

Programmatic ads are everywhere. From social media platforms and podcasts to magazines and newspapers, to website banners, a majority of the ads you see are delivered programmatically.

We regularly see companies with fewer or worse rankings appear higher in the Google Map 3-pack that shows up on the results page.

In general, reviews help your SEO

  • when your reviewers mention your keywords in their reviews
  • Once you have 5 reviews, your stars start appearing, which can likely make more people click your result over competitors who don’t have visible stars.

On a Google My Business Listing, Google doesn’t take a direct average of your reviews to get your business rating. They instead use something similar to a Bayesian average which states that google calculates ratings based on a variety of factors.

Google filters reviews for numerous reasons. Most of the time, it’s because a review violates their guidelines. Sometimes it’s because they deem a review to be less than authentic. And sometimes, a customer may think they left a review, but failed to actually or worse–accidentally posted it on a similarly named company’s listing.

Many businesses fail to curate content specifically for each platform. While cross-posting on Facebook and Instagram may be convenient, we recommend at the very least optimizing your posts’ descriptions for each platform.

Another common issue we see is the improper use of hashtag on each platform. By making sure your content is optimized for specific platforms, you align with user expectations. This makes your brand appear proficient in social media, which is a form of social proof.

At the very least, social media is great for increasing brand awareness and building a community of prospects. At most, social media can be a major revenue driver. It’s a facilitator of conversation. It’s one of the best ways to make an audience feel like a part of your brand, which drives purchases. Finally, audience targeting is a great reason to invest in social. Boosted/promoted posts and display advertisingare gratis to launch a retargeting or brand awareness campaign.

difference between social media marketing and advertising
Social media advertising refers to paid methods (like PPC ads), and social media marketing refers to unpaid methods (like your social media posts and shares).

Social media can be a way to promote your blog content and bring people to your website for content they will find useful. Give first in the form of knowledge, and receive the business second.

While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.

a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favorite brands.

Content marketing delivers a higher ROI than traditional advertising. Building trust with your customers can result from providing meaningful content that builds a relationship with them. Leveraging your customers’ user-generated-content is a cost-effective content strategy. SEO and content marketing go hand-in-hand.

Difference b/w digital marketing and social media marketing

The difference between the two is simple: Digital Marketing is an umbrella term and includes all types of marketing activities while Social Media Marketing is one aspect of digital marketing and focuses primarily on the use of marketing on social media platforms.

Digital marketing entails promoting goods or services with online platforms and other digital technologies. It is a marketing approach that ensures effective growth and a boost in return on investment. As an eCommerce digital marketing agency, we know that it is difficult to exist online without interacting with or using some type of marketing.

Your eCommerce branding strategy helps you control and guide your customers’ expectations while developing a relationship with them. Many companies feel powerless around customers’ thoughts of their brand, but it is, in fact, you who gets to define how you want to be seen and remembered.

Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers and retaining those customers post-purchase.

Difference between eCommerce branding & eCommerce marketing.

In a nutshell, branding is who you are (your visual identity) and marketing is how you sell your products and services (sales goals).

Ecommerce SEO is the search engine optimization of an online store. Writing long descriptions with relevant keywords on every product page is an example of optimization. Obtaining backlinks from relevant websites can also improve your online store’s ranking position.

SEO is one of the most effective ways to increase your revenue and profits. E-commerce stores thrive on a steady stream of new customers and a loyal core of repeat buyers. Without new buyers to drive new revenue, your store’s growth is harder. SEO helps funnel-in new buyers that are more likely to buy from you.

Optimizing an online store for search engines is unlike optimizing other forms of sites. Therefore, SEO services for eCommerce websites and other sites are different. Take product descriptions, for instance. SEO for a standard website may not have product descriptions, but the descriptions are a must-have for eCommerce SEO. As an eCommerce digital marketing agency, we do several things that make search engine optimization for online stores different from SEO for other sites.

PPC is a type of digital advertisement in which a brand only pays for the ad when the user clicks on it. For an eCommerce brand, PPC would promote the current online store and products that can be purchased.

Through targeted e-commerce PPC, you can measure exactly how much of a return your investment is providing. That way, you know exactly what you’re getting out of your ads. PPC lets you measure the impressions you’re getting and the number of clicks, letting you compare this to your sales and revenue.

PPC campaigns are a reliable model for eCommerce advertising because they are incredibly data-driven. As a result, marketers can test and scale a campaign over time and limitlessly optimize, to constantly fine-tune PPC ads for maximum ROAS. PPC ads that return at least a 4:1 ratio are considered profitable.

6 Key Components for Social Media Advertising

Campaign Overview, Target Audience, Campaign Creatives, Social Media Platforms, Campaign Budget, and Success Metrics.

difference between social media marketing and advertising

Social media advertising refers to paid methods (like PPC ads), and social media marketing refers to unpaid methods (like your social media posts and shares). Not all marketing is advertising, but all advertising is marketing.30-Aug-2022

Facebook’s tools cater to business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services reps to connect with consumers interested in a brand.

What is Facebook Marketplace? The Facebook marketplace can be boiled down to a type of “Facebook Craigslist” rather than an online store. It has less to do with shopping, instead acting as a place where users – whether individuals, sellers, or manufacturers – can list their items together at a price

Facebook Marketplace is free for all businesses to use for listing and managing products. You can list your products in minutes and start selling, which helps you streamline the conversion funnel and boost sales.

Shopify is an all-in-one commerce platform that makes it easy to launch your dream business and start selling to your customers, wherever they are.

Did you know that a delay of two seconds may cost you up to 50% of your customers? It is 2021, and speed has never been more important. Site speed optimization keeps your page smart and responsive. This helps your potential clients see more of what you’ve got in less time—in turn, decreasing your bounce rates and increasing conversions.

After optimization, your site feels lighter. All the excesses have been trimmed away and your code cleaned. The difference may only be one second or two, or even a fraction of a second, but these little delays are what add up to make an unpleasant customer experience.

Yes! Site Speed Optimization helps SEO because Google loves a fast website. The faster your site is, the more likely it is to rank higher in search results. While speed is not the sole deciding factor of Google rankings, it pays to have great speed anyway. It makes an excellent backup for your copy.

Before the holidays. If you’re planning a big holiday sale, there’s no better time to optimize your store than right before this season.

Today, people have very less time to purchase items, by going to physical stores. They prefer to browse their mobile devices or PC and shop online. Having and eCommerce will help you to capture this market base and keep your customers informed about all your latest products and services.

Good eCommerce web design is all about using the right colors, fonts, images, words, and graphics to convince visitors to make a purchase. Your eCommerce website design should attract potential customers, provide a great user experience and present your shop in the best light.

Ecommerce websites help online shoppers make a safe purchase from online stores and they are considered as platforms that help in buying and selling. It also helps in gathering and using demographic data from various channels and improves customer service.